Corporate Twitter Toolbox: Twitter Tools for the Enterprise
via mashable.com
Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of tools available to help groups and corporations tweet, collaborate, and generally manage their Twitter workflows. From tweeting and responding to customers to tracking the conversation and measuring the effectiveness of Twitter campaigns, there is a bevy of great tools out there for corporate tweeters. Finding the right Twitter applications is a challenge for social media managers, though, because new apps seem to spring up each day and they often have overlapping feature sets.
